You can’t complain about a lack-of-quality if you don’t make quality accessible to everyone.

More meaning per mark.

Good work taps into your spirit.

Failure is crucial. If you’re not failing, you’re not trying to get better.

Process is all of the rungs of the ladder between the bottom rung and the top rung. You can’t really get anywhere meaningful without process.

Simple does not have to mean unstimulating.

Embrace ambiguity.

Tools can’t replace process.

If not now, when?

The process is the reward.

Start with good stuff. Otherwise: Garbage in, garbage out.

Passion is the currency of creativity. The rich get richer, and the poor get poorer.

Make what you need. Nothing more. Nothing less.

Creativity usually doesn’t strike in front of the computer. Computers are about logical connections. Be interested in illogical connections.

Clarity + Surprise = Delight